The foundation for everything we do is our
common values. They are the basis for the
way that we behave and the way that we
make decisions. Our values outline what is
important to us, how we operate and what
differentiates us from our competition.
They demonstrate that ‘how’ we do
things is just as important as ‘what’ we
do. Embedding these values into our daily
working lives allows us to create a unique
identity which meets the expectations of
our people and our stakeholders.
We have six core values, and to ensure
that they are easily remembered we created
the mnemonic, IMPACT. This mnemonic
also reflects the fact that our values have an impact on all aspects of our business.